That wisdom applies not just to music, but also to media interviews.
Pauses offer tremendous benefits for speaker and audience alike, but only a handful of speakers take full advantage of them.
Unfortunately, our culture tends to stigmatize pauses, viewing silences as “dead air” that can lead people to wonder whether we’re a bit dimwitted.
For recorded formats—print interviews and edited radio and television interviews—your pause usually won’t be used or mentioned in the story. (I’ve noted a few exceptions below.) Even if you think you know the answer to the question right away, pause for the following five reasons: