How social media strategies should adapt to COVID-19
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
Everything is moving online, whether its your weekly poker game or your 10 a.m. meeting with your sales team.
That’s OK for all the connections that you already have, but what about reaching out along more tenuous connections, to customers or the general public? The coronavirus crisis is one more reason why it is crucial to be a wizard on social media.
How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis?
We caught up with Kristin Johnson, VP of content and communications for Sprout Social, a social media management platform, for insights.
Here’s what she had to say:
PR Daily: What are some tactics for using social to replace planned in-person events/activations?
Johnson: In-person activations and events are a core component of many businesses’ customer acquisition and engagement efforts, which creates a big obstacle for marketers in our current climate.
The good news is that we are more digitally connected than ever before, and with the right strategy brands can create impactful experiences online. For those looking to leverage social in this area, here are a few tips to keep in mind:
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