How social networks bolster your brand in online searches

Learn and employ SEO best practices to keep pace with technology.

Learn and employ SEO best practices to keep pace with technology

The recent launch of Google’s Social Search beta highlighted a recent trend: Consumers and businesses want insight into the opinions of their social networks before making decisions.

The new Google search does this by narrowing results to members of a user’s social network, including GChat buddies, Twitter followers and people connected to their close contacts. For example, as the Google support page for the new search explains, if you search for a keyword like “restaurants,” the results will show restaurant reviews by your friends and other contacts in your social circle.

This development could have multiple consequences for your business. For starters, it’s now much easier for your customers and potential customers to get “trusted” information on your brand and its associated keywords through search results.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.