Twitter has more than 200 million users. This makes it increasingly difficult for people and brands to break through the noise to reach their target audience.
While Twitter may not have a groups function like LinkedIn or Facebook, communities can engage with each other through Twitter chats.
A Twitter chat involves a group of online users who use a designated hashtag at a scheduled time to discuss various topics and trends.
Whether you participate as an individual or on behalf of a brand, these chats are an effective way to grow your following and increase engagement with thought leaders in your community.
Joining a Twitter chat may seem intimidating, but it can be a beneficial and fun experience. If you’ve never joined a Twitter chat before, here are eight things you should do to get the most out of them:
1. Find the right chat.
Each week, hundreds of groups and organizations host Twitter chats on a variety of topics. From event professionals to Justin Bieber fans, there is a chat for everyone. Not sure which is best for you? Check out this public Google Doc that keeps track of all Twitter chat schedules.