How to calculate your social media campaign’s ROI

There are three types of metrics and one crucial formula that will help you evaluate your online efforts—and justify your role in your organization.

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Social media ROI continues to generate a lot of interest. Why? Because most businesses aren’t aware of the insanely simple ways to calculate their social media ROI.

Research by Econsultancy found that 47 percent of the companies surveyed said they weren’t able to measure the results of their campaigns, so it’s no surprise that people are still trying to learn how to use social media metrics to calculate their ROI.

If you’re still not measuring your social media ROI, you may be setting yourself up for failure. Sooner or later, your CFO or CEO is going to walk into your office and ask the all-important question, “Is our social media campaign actually making us money?”

If you can’t answer that question easily, then you’re putting yourself (and your job) at risk.

What follows is a step-by-step guide on how to measure your social media ROI. You might also want to download our social media ROI e-book, which provides an engaging look at the formulas involved in social media ROI calculations.

Ready to get started? Great. Here goes.

Understanding the value of your social media campaign

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