Communicating with a diverse, global audience is the messaging equivalent of walking a high wire while eating a bowl of noodles.
It can be difficult, messy, confusing and downright scary. Dangerous miscommunication lurks with every step, and there are endless opportunities to fall flat on your face—after a precipitous plunge.
How can you ensure that your news doesn’t confuse and that your multicultural messaging transcends rather than offends? Take these precautions before communicating with a global audience of employees.
Experts’ guidance for clear, cross-cultural comms
Malin Teles knows a thing or two about communicating to an international crowd. The communications manager at EGGS Design, who was born in Sweden but has been Brazil-based since 2011, recommends meticulously translating marching orders into colleagues’ preferred language, but also to amend copy as needed to ensure cultural clarity. She also offers these tips: