Often a strategy is complex and based on nuanced and contentious decisions, reached after a lot of discussion. It’s hard to communicate it in a way that is memorable and, crucially, gets employees taking the appropriate actions.
Nearly 70 percent of employees are unable to identify their company’s strategy from a set of different choices, as CEB data show. Properly communicating that strategy is essential to successfully executing that overarching plan.
Communicators can build employees’ awareness of the organization’s strategy and spur them to action in three phases:
1. Build your communication framework.