How to convey a complex strategy to staffers in 3 phases

Your employees can and will execute your leaders’ overarching vision—but only if you help them understand it. Here’s an approach for communicating the big picture and all the nuances.

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Often a strategy is complex and based on nuanced and contentious decisions, reached after a lot of discussion. It’s hard to communicate it in a way that is memorable and, crucially, gets employees taking the appropriate actions.

Nearly 70 percent of employees are unable to identify their company’s strategy from a set of different choices, as CEB data show. Properly communicating that strategy is essential to successfully executing that overarching plan.

Communicators can build employees’ awareness of the organization’s strategy and spur them to action in three phases:

1. Build your communication framework.

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