How to create a compelling, more engaging LinkedIn profile

The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.

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LinkedIn's top pages of 2019

Reviewing the recently announced “Best LinkedIn Pages of 2019” can help PR and marketing pros build better pages for their own companies.

Here’s a sampling of takeaways:

TeleperformanceThis business services enterprise focused on customer relationship management makes exemplary use of native video. The company frequently shares short, “snackable” videos that’re easy to understand—even without sound.

Teleperformance’s marketers humanize the brand by featuring company leaders in videos, and the team establishes credibility and authority by using third-party statistics.

HaysHays, a UK-based staffing and recruiting company, creates excellent PDF-based content for its audience. Viewers can sift through the company’s branded digital magazine, Hays Journal, while remaining on LinkedIn.

Hays also showcases original research, snippets that promote larger content offerings, and initiatives promoting World Mental Health Day.

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