How to create a vibrant company page on LinkedIn

The key is to keep your content fresh, exclusive and exciting.

How do create a great company page on LinkedIn?

“Think about your company page as so much more than a website,” Yumi Wilson, corporate communications manager at LinkedIn, says.

She and Mark Ragan, CEO of Ragan Communications, describe how to make your company page a must-see destination for your followers, as well as how to attract new followers. Wilson also shares an example of what a compelling company page looks like.

The most important thing is to keep content on the page fresh, Wilson says. “People are looking for living, breathing documents … Think about your followers. Your followers want to see something new.”

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