I spend a considerable amount of time working with business owners through an organization called Vistage International.
Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic.
My topic is how to drive sales through communications.
By speaking to these groups, I’ve learned it doesn’t matter what they sell, how savvy their marketing team is or whether they sell to consumers. Ninety-nine percent of them distribute content without a specific call to action.
Because of that, we spend a good portion of our three hours together working through the tweaks they must make to drive sales.
It’s not easy, but it is effective.
Let’s look at three examples of how to create a call to action through community building, bringing in leads and driving sales:
1. Community building
My team and I have a Facebook question of the week.
A few years ago, one of our smart young professionals said to me, “You travel the world talking to business owners about how they should use video to engage potential buyers, but we’re not using it.”