How to create superb infographics

Conveying information visually is as old as cave paintings. The modern, digital approach is every bit as compelling to today’s audiences—if you do it properly. Follow this advice, offered in infographic form.

By Robby Brumberg
@robbybrumberg
June 1, 2017

Visual storytelling is huge, and infographics have become a popular format for doing so.

The folks at Ervin & Smith have compiled a five-step checklist for creating irresistible data visualizations. First, “find the story” you want to tell. Do you envision a numbers-driven piece, or a listicle? Is your goal to create a how-to, or perhaps just a chronological list?

Next, Ervin & Smith recommends selecting a format that dovetails with the kind of story you’re after. Are you thinking of a timeline, a comparison chart or something with more editorial flair? Whatever it is, the infographic advises offering a scant amount of text.

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