How to create superb infographics

Visual storytelling is huge, and infographics have become a popular format for doing so.

The folks at Ervin & Smith have compiled a five-step checklist for creating irresistible data visualizations. First, “find the story” you want to tell. Do you envision a numbers-driven piece, or a listicle? Is your goal to create a how-to, or perhaps just a chronological list?

Next, Ervin & Smith recommends selecting a format that dovetails with the kind of story you’re after. Are you thinking of a timeline, a comparison chart or something with more editorial flair? Whatever it is, the infographic advises offering a scant amount of text.