How to deliver compassionate layoff comms

One of the hardest parts of business communications is getting more attention as layoffs increase amid an uncertain, seesawing economy. And these communications are no longer the internal affairs they once were. They’re almost certain to be leaked, scrutinized and considered by both your existing staff, job seekers and even potential customers and clients.

The cost of a misstep is high, both in terms of the human cost and the business cost.

Let’s examine some recent layoff statements and learn what we can from the best and the rest.

Robinhood

Robinhood’s CEO and co-founder, Vlad Tenev, took a more employee-focused approach and wrote a blog post explaining the specific departments the layoffs would affect and taking personal responsibility for the over-hiring that led to this moment:

I want to acknowledge how unsettling these types of changes are. We often talk about our mission to democratize finance for all, and one of the most cherished aspects of Robinhood is the teamwork and camaraderie involved in working towards our mission — together. I feel incredibly privileged and fortunate to have the opportunity to build with all of you.