How to design infographics that attract new customers

These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. This guide offers insight for getting the most out of your data visualizations.

Infographics do more than make overwhelming data more palatable.

These popular visuals make the rounds on digital channels, and you can showcase your organization as an industry leader and build trust with readers by creating content that addresses consumers’ issues or concerns.

These valuable content pieces—which receive incredible exposure and engagement—offer prime opportunities for brand managers to generate new leads and boost revenue.

This infographic from Spiralytics offers guidance for creating, distributing and repurposing infographics to maximize its marketing benefits.

Insights include:

  • Ensure you’re providing unique data that benefits the reader.
  • Include a clear call to action and a link to relevant content at the end of your data visualization.
  • Get the most mileage out of your infographics by repurposing them in multiple marketing pieces.

For more insight into using infographics to generate leads, check out the full infographic.

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