How to develop employees as creators of strategic content

Try these four approaches to help your colleagues cultivate the desire and requisite skills for delivering organizational intelligence to your internal and external audiences.

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The result is an increase in organizational intelligence—the unique approaches, solutions, management philosophies and practices within an organization.

Although organizational intelligence was once considered confidential or secret, it’s now much more open because of our culture of extensive digital thought-sharing.

In today’s business world, it’s vital to share organizational intelligence and content to increase brand awareness and foster expertise and creative thinking, which can be crucial in determining other aspects of business strategy, such as pricing, process and product/service offerings.

Employees are among the most effective channels for disseminating organizational intelligence.

A structured content creation framework can help employees across departments and industries gain recognition as subject experts, helping the company achieve business development and strategic marketing objectives.

1. Identify and develop content creation skills.

Many employees do not have the right mix of storytelling skills to convert their experience and knowledge into compelling content that drives business objectives.

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