How to fire up your social visual communication

An annual report in Instagram images? Crowdsourced casting for commercials? Store signs pointing out your top pinned products? How communicators are harnessing the power of visuals.

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Editor’s note: This story is taken from Ragan’s distance-learning portal The site contains hundreds of hours of case studies, video presentations, and interactive courses.

Many communicators—among them consultant Shel Holtz—were educated as journalists and writers. Tell a story with text? Sure, they’re great at that.

Hire a photog to add some splash to an annual report? Why not? That’s in the budget.

But ask many of these wordsmiths to tell a story in one image—no text—and it’s beyond their experience. “Yet increasingly, that’s the kind of thing that works in the digital and social space,” Holtz says in a Ragan Training video, “Social visual communication.”

For those who love storytelling but can’t imagine doing it in a single frame or a six-second Vine video, Holtz offers ideas on how organizations are using images to boost their message.

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