How to get people to open, not delete, your organization’s emails

We all hate to waste time. Yet some communicators accept an abysmal rate of email engagement, forcing them to repeat messages. A new download explains how to boost email’s effectiveness.

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The thing is, one of the most successful means of communication is undermined when people ignore organizational emails altogether or see how fast they can open and delete the message.

Is that just the way it has to be—that feeling you’re running uphill on slippery gravel—when you send messages to the staff?

Not at all. A new, free download from PoliteMail and Ragan Communications, “10 ways to help your email engagement skyrocket,” offers tactics for boosting readership. Ultimately, the approach will make you more efficient and effective.

In this tip sheet, you will learn:

1. The importance of sending emails at the right time.

American Water—a New Jersey-based water and wastewater treatment company with operations in 47 states—found a drop-off on certain days of the week. Microsoft, on the other hand, came to a different conclusion about its emails. Do you know your best times and days?

The data has allowed communicators at American Water to tell people who wish to email on low-readership days, “You’re not going to get the same level of open rates or readership or engagement that you’re seeking,” says Michael Wood, senior director for internal communications.

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