Getting employees to use social media can be like pulling teeth. Most employees, if not all, use Facebook, YouTube and Twitter in their personal lives, but don’t want to use them on behalf of their companies.
Executives are frustrated.
The issue, though, stems from the difference in how people are invited to social networks. The following happens when employees join social networks for personal reasons:
In contrast, when we ask our teams to be socially active online, the lines are different.
Because of this strong divide between personal and business social media use, most leaders are frustrated they can’t get their teams to use the tools at work.
That’s OK. There are some people who are passionate about using the tools, no matter what kind of control they have to give up.