How to jazz up your press releases with visuals

The press release isn’t dead, necessarily, but the standard text-only missive is probably just shambling along. Liven things up with still and moving images.

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A press release on its own is OK, but a visual component gives it that zing that attracts the readers you want.

Go beyond the typical company logo to put a little excitement in your press releases. Here’s how:

Product photos

These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website.

Above all, make sure your product images are professional. Beyond that, here are some suggestions:


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