How to land the PR internship of your dreams

Securing a PR internship and capitalizing on the opportunity is one of the most important things PR students need to do to land a job after college. It’s the time when you begin to learn those invaluable out-of-the-classroom lessons. Below is a list of ways for students to distinguish themselves from other internship candidates and leave a good impression:

1. Know your audience. Just like any proper PR campaign, researching and understanding your target audience—in this case it’s the people you are interviewing with—is essential. It’s helpful to read about the company and see what it’s saying on its blog and Twitter. If you know who in particular you are going to be speaking with, it wouldn’t be a bad idea to do a little cyber-stalking to see what’s of interest to him or her.

2. Build a portfolio. Compile your relevant class assignments, screen grab some of your best tweets and pull together any blog posts you’ve written. Showing you have an array of writing experience and knowledge in the digital media space will help you stand out during an interview.