How to make social media less of a time suck

You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all these animal-named announcements, and new social networks pop up all the time. It’s exhausting to keep up with everything.

I recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?”

Some answers I received…

OK, so not everyone took the question seriously. In any event, 20 minutes a day isn’t much time when you’re implementing a social media marketing plan. You can easily spend hours, if not days, on social sites.

I’ve been managing online communities for the past few years, and I thought I’d share some best practices for saving time and being more efficient with your social media endeavors.

Time management

There isn’t a one-size-fits-all solution for social media, so take the time to figure out what works best for you and/or your brand.

Create a plan or editorial calendar

Use the tools