When a good speaker makes a video presentation—whether prerecorded or as a webcast meeting—the result looks effortless.
Yet that illusion is usually the culmination of serious work rehearsing and honing the message, experts say.
How, then, to prepare? How should a speaker handle tough questions on a live camera? What should executives (or the communicators working with them) do to create a tight, focused webcast meeting or video event?
A new Ragan Communications/MediaPlatform guide, “How to prep your execs to speak in front of employees (and not bore them),” offers best practices for preparing the brass for the new era of video and webcasting. The guide is available free as a download.
Preparing the message always starts with having a good understanding of the business, the challenges, the audience and “what success looks like,” says Jackie Bartoletti, head of internal communications at Hulu.