How to make your online content get noticed

American Express’ Open Forum offers ways to make your online content stand out in an ever-growing pool of stuff.

The Web just keeps getting bigger. Every day, more articles, blog posts, videos, slideshows, podcasts and other bits of content populate the vast universe that people tap through Google searches.

With all that content out there, it can be hard for just about anybody to make a dent with a blog, YouTube channel, website or Facebook page.

In an article on American Express’ Open Forum, writer Shira Levine takes aim at that universal problem with some help from Tom Marchant, co-founder of travel company Black Tomato and Beach Tomato, a site about beach culture.

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