Mobile use is growing at an enormous rate.
In his recent blog post, marketing expert Danny Brown cites figures such as: 38 percent of Web users (89 million people) in the U.S. access the Web through their phones and 53 percent use their phones to go online at least daily.
If the current trend holds, he says, mobile will overtake desktop browsing within three years.
It only follows that your site should be mobile-ready, which Brown defines as “compatible with as many mobile browsers as possible.”
To do that, you could hire a programmer and spend thousands of dollars. But Brown offers some tips that won’t cost you a lot of time or money, including:
1. Post simple and mobile-friendly links. Contextual links (when you hover over these links, a box opens up on the screen) do not work well with mobile browsing.
2. Navigation is key. An unorganized site is never a good idea but, on mobile browsers, a search option is even harder in the limited space. Place your most important information front and center.
3. Keep your page brief. Mobile users are turned off by a long load time. Limit your content.