How to measure the dollar value of a Facebook fan

This equation gives you the numbers your boss has been waiting to see.

Do Facebook fans increase sales for a company?

Is it really worth it to a brand to be on Facebook?

According to a blog post by Jeff Bullas, Facebook fans do increase sales and companies would do well to put effort into their Facebook strategies.

“The equation for online stores in essence is quite simple,” Bullas writes. “More traffic equals more sales.” Brands can help generate this traffic through social media, he says.

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