How to measure your social media reach

In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.

Ragan Insider Content

One of the most rewarding aspects of social media marketing is that you can measure your efforts.

Defining the right social media metrics can simplify how you measure your return on investment. Before you get started, though, it’s important not to confuse metrics with costs.

Costs are what you invest to improve or expand your business. Many marketers neglect to measure and analyze each cost associated with their social media marketing.

To avoid falling victim to that, consider these common costs:

One accurate measurement is worth a thousand expert opinions. Knowing which social media metrics to track can be challenging. If you’re not in a position to regularly analyze your marketing results, employ someone who is.

It’s crucial for a marketers or marketing team to be comfortable working with data and analytics. A deeper dive using a social media conversion review will often uncover missed opportunities.

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