How to optimize your infographic for search

Infographics are one of the most-shared forms of content. Take advantage of that exposure and use these tactics to ensure yours rank highly on Google.

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits.

According to Hubspot, 39 percent of B2B buyers said they frequently share infographics on social media. That’s one of the main advantages of infographics: They get shared!

So, why not optimize all your infographic posts and get more exposure?

Find your optimization keyword

The first step in optimizing an infographic is to ensure the content supports a single keyword or keyword phrase. For example, my company is a content marketing agency. We provide content that achieves business goals. With this article, I’m trying to optimize for the keyword phrase, “infographic for SEO.” To do so, I’ve applied that keyword phrase to several aspects of this article.

Try these on-page tactics to optimize your infographic for SEO:

URL string: Clearly place the keyword phrase within your post’s URL, as it’s an important aspect that search engines use for ranking.

Meta description: Also place the keyword phrase in the meta description.

H1 headings: In this article, you’ll notice the keyword phrase in the H1 heading, which is the bold heading of this section.

Image alternative text: The keyword phrase also applies in the alternative text (alt text) for images within an article. This is how you’ll include your infographic, since it’s merely an image file. Search engines can’t crawl image content (they simply see an image), so we must tell the search engines what the images are. That’s where alt text comes in.

Alt text is an HTML attribute that tells search engines about an image’s content. So, if you create an infographic about the best restaurants in New York, you’d probably use the following alt text: “Best New York Restaurants Infographic.”

Page length: Search engines consider several page features when crawling a blog post. Page length is one of them. Search engines like longer posts, especially if they’re correctly optimized. Try to keep your posts between 1,300 and 2,500 words.

Page load times: Make sure your page loads quickly and correctly. If the page takes a long time to load, Google will be less likely to suggest it to viewers. Here’s a free tool that will tell you how Google judges your page load time.

Bounce rate: Google’s top priority is to serve content that’s valuable to searchers. If you have an incredibly high bounce rate, Google assumes people aren’t interested in the post’s content and won’t show it in the search engine results page.

Social-sharing buttons: Social-media sharing is becoming a huge deal for SEO. Including social-media buttons on your blog post and counting shares are important to gaining higher rankings. You can see our social-media sharing buttons at the top of this page.

Don’t fret about posting infographics. It’s easy to make your posts count when you know what to do. An infographic is just an image, but these on-page optimization features are the most important SEO tactics you can use to get that image seen.

Travis Keith is marketing manager at Column Five, a content marketing agency. A version of this article originally appeared on the Column Five blog.

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