Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits.
According to Hubspot, 39 percent of B2B buyers said they frequently share infographics on social media. That’s one of the main advantages of infographics: They get shared!
So, why not optimize all your infographic posts and get more exposure?
Find your optimization keyword
The first step in optimizing an infographic is to ensure the content supports a single keyword or keyword phrase. For example, my company is a content marketing agency. We provide content that achieves business goals. With this article, I’m trying to optimize for the keyword phrase, “infographic for SEO.” To do so, I’ve applied that keyword phrase to several aspects of this article.
Try these on-page tactics to optimize your infographic for SEO:
URL string: Clearly place the keyword phrase within your post’s URL, as it’s an important aspect that search engines use for ranking.