How to prepare your CEO for a TV interview Getting the top executive ready for an on-camera appearance is a principle that government communicators should strive to achieve. By Ragan StaffAug. 20, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.