Should your brand journalism site live on your company’s website, or be a separate news site?
This is a critical strategic question, and the answer will vary from company to company depending on its needs and resources. The most important thing is that your brand journalism site is simple to find, easy to drive people to, and features content that doesn’t look like PR.
CEO Mark Ragan and head of Ragan Consulting Jim Ylisela explain the benefits of and the strategy behind building a brand journalism site in each location.
This is the fifth video in a seven-part series on the topic.