How to spruce up your newsroom—and draw eyeballs

This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.

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There are two kinds of digital newsrooms in the organizational world.

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. You can change that. A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff: ” 11 Essentials for a Stellar Online Newsroom .”

The tip sheet offers examples from major companies such as Coca-Cola, Nissan North America and H&R Block.

“When it comes to images in newsrooms, it all boils down to technology,” says Bart Verhulst, co-founder and chief executive of PressPage. “If the newsroom in question does not support easy uploading of images, the hassle for PR pros to include them can sometimes be so enormous that it is simply undoable.”

The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

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