How to start your own Tea Party rallies — minus the tea, taxes and partisan bickering

From a communications perspective, Wednesday’s Tea Party protests were a success. Here’s how to launch your own

Quite the dust up yesterday on Ragan.com.

Readers cold cocked us for the opinion piece about Wednesday’s Tea Party rallies. So be it; now let’s talk communications.

From a communicator’s perspective, the Tea Party protests were a success. Flawed premise or not, tens of thousands of people showed up at rallies nationwide.

As one commenter on yesterday’s piece suggested, How can we — as communicators — elicit the same response in our audience that the organizers of this event sparked among theirs?

Imagine stirring such raw emotion among your employees that they turn out in droves for a town hall meeting. Or hitting consumers in the gut with a message so strong it sends them on a desperate search for your product.

Politics aside, it’s a reaction we should all strive for.

So, here’s how to create your own Tea Party-like events, in three easy steps.