Spin Sucks is the first listing in search rankings for that phrase, which is great! But it also isn’t.
You see, the post is more than two years old, and a guest author wrote it. Not that that’s bad. It isn’t. We love our guest bloggers.
But the post is more about how to be successful with media relations than overall public relations. And if the blog’s vision is to change the perception of the industry from that of spin doctors, we might need to own more than the first listing in search results for that phrase.
So, here are five ways you can be successful in PR. (By the way, trolling through your analytics to see how people are finding you is an excellent way to curb writer’s block. Not that I have it.)
1. Be curious.
I love to tell the story that when I started my career, my job was to make color copies of the clip books. It wasn’t that long ago, but back then color copiers took something like four minutes per page. It was horribly painful, and I had to change the toner at least twice every time I worked on this project. (I could have also been a copy repairman.)
What did I do with all that time? I read the articles.