How to turn a speech into a talk with your best friend Learn what makes speakers so good, why there’s no such thing as public speaking and more from veteran speechwriter Matthew Cossolotto. By Kevin J. AllenAug. 22, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.