How to turn execs into powerhouse speakers

Can your leaders tell stories to move audiences? Are they skilled at nonverbal communication? Do you help them prepare for audiences—even internal ones? Gather tips from the experts.

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Influential leaders aren’t just people who know how to dream up a new product or run a business with a high profit margin.

They know how to communicate, to move audiences, to shape opinion inside and outside your organization with their words.

If you or your leaders are looking for new ways to do this, check out the free guide from Ragan and Kollective, “How to turn your exec into a brilliant public speaker.”

If your leader wants to engage employees and become a resonant voice in the industry, it’s essential for the leader—or you as executive communicator—to master three basic areas:

Determining goals

It is essential to find out what your principal wants the listener to feel after hearing the speech, watching the video or reading the op-ed, Drew Keller, president of, says in the guide.

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