Influential leaders aren’t just people who know how to dream up a new product or run a business with a high profit margin.
They know how to communicate, to move audiences, to shape opinion inside and outside your organization with their words.
If you or your leaders are looking for new ways to do this, check out the free guide from Ragan and Kollective, “How to turn your exec into a brilliant public speaker.”
If your leader wants to engage employees and become a resonant voice in the industry, it’s essential for the leader—or you as executive communicator—to master three basic areas:
It is essential to find out what your principal wants the listener to feel after hearing the speech, watching the video or reading the op-ed, Drew Keller, president of StoryGuide.net, says in the guide.
When the principal understands the destination, “they understand what you’re trying to accomplish,” Keller says. “They say, ‘Oh, yeah, I had this thing happen to me when I was a kid.'”