How to turn Facebook likes into tangible results

Marketers need to go beyond just getting likes and create real engagement opportunities that keep their business top of mind with their customers. While an increased number of likes leads to a bigger audience, it’s only the first step in deriving real value from your investment in social media.

Here are five things you can do to help turn likes into real results on Facebook:

1. Create a compelling offer.

This may sound like a no-brainer, yet all too often campaigns miss the mark because they’re not aligned with the interests of customers. Before you send out that offer, put yourself in the customer’s shoes and ask yourself if you would act on it. If you find that it’s more skewed to benefiting your business as opposed to providing a real benefit to your customer, rethink the parameters of the offer. If an offer is designed with the customer in mind, they’re more likely to respond and tell their friends about it.

2. Build a full campaign plan.