How to write an introductory speech In a reprint of an article he wrote while has was a speechwriter for GM in the 80s, Alan Perlman discusses one of those “troublesome ceremonial speeches”—the introduction. By Ragan StaffAug. 5, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.