How using data can accelerate your PR efforts in 2018

Plan now to use information-gathering tools to focus your campaigns and land more pitches for better exposure to your ideal audiences.

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It’s time to organize what your clients are doing, to clarify who on your team is responsible for what (and when), and to put goals to strategies.

Creating a solid PR plan can be time-consuming. It also can be a bit maddening trying to anticipate all the elements needed to keep your client happy. For PR pros in the throes of planning madness, there is a better, more efficient way to create PR plans—and it revolves around data.

With all the digital tools available to PR pros, there’s excuse not to use data to uncover and highlight clients’ biggest priorities. Not using data is tantamount to uninformed planning. Analyzing your clients’ overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps.

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