One interesting example was Walmart. The company has seven Twitter accounts. I have a few clients who have a tough time managing one—and here Walmart has seven.
Chad Mitchell, senior director of digital communications for Walmart, got in touch with me, and I sent him a few questions about how the company manages its Twitter presences.
Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look below.
Q. You have seven Walmart-based Twitter accounts your PR team manages, by my count. Take me through the decision-making process to create seven separate niche accounts versus one, larger Walmart account that encompasses all these different areas?