How Walmart’s PR team uses Twitter

A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.

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One interesting example was Walmart. The company has seven Twitter accounts. I have a few clients who have a tough time managing one—and here Walmart has seven.

Chad Mitchell, senior director of digital communications for Walmart, got in touch with me, and I sent him a few questions about how the company manages its Twitter presences.

Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look below.

Q. You have seven Walmart-based Twitter accounts your PR team manages, by my count. Take me through the decision-making process to create seven separate niche accounts versus one, larger Walmart account that encompasses all these different areas?

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