How Wendy’s online audience influences its decisions

By monitoring social media chatter about its products and brand, the fast-food chain makes informed choices about nutrition apps, dollar-menu items, and speaking out about ‘pink slime.’

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He says the company has made the kind of decisions that would have given its public relations people a heart attack if the company didn’t have the data—and, now, the success stories—to back them up.

In his presentation at‘s BlogWell conference in New York, Rohten explains how the brand has used social media monitoring strategies to figure out what people wanted from Wendy’s. He also details how company execs have used the results to make big decisions that paid off.

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