Jennifer Lawrence, America’s newest sweetheart, was recently on the cover of MarieClaire magazine with the caption, “She drinks, curses & totally cracks us up! We love Jennifer Lawrence.”
(I’m sure there are some naysayers bursting to tell me they hate Jennifer Lawrence, and that she can’t act or is ugly. Take your negativity elsewhere. This isn’t about her specifically, OK?)
Wouldn’t you love to have your customers shouting about how much they love you? You can be the Jennifer Lawrence of your industry if you follow in her footsteps:
By following Lawrence’s model, you can make yourself more accessible, loved and human online.
1. Be a reliable source of edutainment.
How Jennifer Lawrence does it: MarieClaire says, “Lawrence has a reputation as every girl’s imaginary BFF for a reason: In person, she is in fact the nicest, coolest, most grounded and hilarious superstar you’d ever hope to meet.”
How you should do it: It’s less about being your community’s best friend and more about being its source for: