IABC caught in communications controversy as Sorek leaves
Members criticize the organization’s messaging as the executive director resigns. IABC blames ‘a perfect storm of technology issues’ for a lag in getting the word out.
As the International Association of Business Communicators members prepare to gather for its world conference in New York this month, the organization is asking them to bring a passion for new ideas and the latest trends.
But the organization could face a different kind of passion—sharp questions and heated debate—following the resignation of Executive Director Christopher Sorek.
IABC International Chair Kerby Meyers announced Sorek’s resignation Tuesday, following months of controversy that began last fall when IABC laid off half its 32 staffers and hired 11 newcomers.
The resignation stirred up yet another row on LinkedIn and Twitter about IABC’s communications. Some members said the announcement—which was first reported externally on the Writing Boots communications blog rather than on IABC’s website—was sloppily handled.
Several members asked why the organization used email to notify leaders and didn’t post the news on its website or Twitter until Wednesday.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
