IABC Q&A lays out strategy, members still critical

The organization’s executive director and board chair held a Web conference call to discuss changes in the wake of layoffs, but some members said the two leaders dodged questions.

In a webinar Q&A with members, the International Association of Business Communicators sought Wednesday to turn the page on staffing upheavals and lay out a vision for the future.

But judging from reactions, the organization’s two top leaders failed to stem members’ ire about how it made and communicated its decisions about restructuring.

Executive director Christopher Sorek and Board Chair Kerby Meyers fielded questions about its strategy following the layoff of half its 32 staffers, even as it plans to hire 11 new employees.

The Q&A Wednesday morning was the first of two that day. Meyers apologized for mishandled communications that led to a flurry of criticism on LinkedIn. But he and Sorek laid out new directions that they said required staffing changes.

“What I can say is, it was a business decision and a business judgment that we took in terms of looking where the organization needed to be, where we were at and where we are going to,” Sorek said.

Not everyone pleased

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