IBM draws line between social media and social business

The worldwide business consultancy company is aiming to take social interaction between employees and customers to new levels.

If your idea of social business is a Twitter account where you answer some follower questions, a Facebook page that features some links and a YouTube channel, IBM says you’re thinking too small.

“Social media is about media and people, which is one dimension of the overall world of business,” Ethan McCarty, IBM’s senior manager of digital and social strategy, told FastCompany. “With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.”

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