Social Media IBM looks to share smarts in its blog The company is bringing its brains to the world with its Smarter Planet blog, while establishing its social brand. By Matt WilsonMay 3, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.