“Instrumented. Interconnected. Intelligent.”
The blog has drawn 1 million visitors to date, and the Smarter Planet campaign has garnered 214,000 Facebook “likes.”
When blog visitors scroll down, they’ll find posts from 50 authors—many of whom are IBM employees, along with a few outside experts—on education, taxes, transportation, science, technology, poverty, health care, hunger, energy, business, crime and more.
“The blog is meant to act as a starting point for conversations that can continue on the blog or in other social spaces,” says Ethan McCarty, manager of digital and social strategy at IBM. “It is one of many examples of how IBM is leading the way to become a social business.”