Women make up more than half of the United States workforce, but there’s still a disparity in the types of jobs they fill.
A report by the Center for Women in Business reveals that females occupy only one-quarter of U.S. science, technology, engineering and mathematics (STEM) positions. IBM seeks to raise this number with a campaign encouraging women to alter the mechanics of a hairdryer to create something new.
Twitter users have criticized IBM’s effort, saying the company used a sexist stereotype to correct gender imbalance in STEM fields. Several women working in STEM fields responded with snark: