Internal In corporate comms, ditch the ‘we’ and make things personal The editorial ‘we’ can seem distant or even untrustworthy, experts say, so why not make the potent ‘I’ to ‘you’ connection? By Barb SawyersSept. 30, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.