Social Media In customer service, is social media the new email? Facebook and Twitter have become the preferred methods for reaching customers in the UK. Here’s what brand managers and engagement officers should know. By Clare LaneMarch 7, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.