Facebook has been busy.
Over the last several months, it has been rapidly evolving from a site where you were subjected to an endless stream of photos of your acquaintances’ children to a modern media company. And by the looks of it, the company that Mark Zuckerberg started in a Harvard dorm room in 2004 is just getting started.
Perhaps the biggest shift in Facebook’s model is its insistence on video. The site’s video auto-play feature was introduced last year, and now more native Facebook videos are watched on the service than YouTube videos.
Its ancillary properties, including Instagram, WhatsApp and Messenger, have grown and evolved in their own right to impressive numbers (WhatsApp alone boasts 700 million users).
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