Like most social networks, Pinterest is a fun way for brands to connect with their customers online. More than that, the pin board can contribute directly to a company’s bottom line.
Ready to use Pinterest to drive more traffic to your website? This infographic from Zog Digital offers 10 best-practice tips that will help you get the traffic flowing. Here are a few to get you started:
1. Plan: Build a content strategy that centers around your customers’ lifestyles. Pin images of your customers’ interests and aspirations—not just your products.
2. Set goals: You should have clear goals for your page. Know whether you want to create brand awareness, drive traffic to your website, etc. Also decide how you will track your results.