Infographic: 10 ways tech is transforming digital marketing

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.

Technology is progressing at a breakneck pace, and brand managers who tap into these advancements stand to gain a competitive edge.

Tools such as voice assistants and artificial intelligence are making digital marketers’ lives easier and helping create more targeted campaigns and ads. However, many marketers struggle to keep up with the these innovative tactics.

Which technological advancements should be a part of brand managers’ strategies?

Spiralytics created this infographic to help identify the technology that is disrupting the marketing landscape.

Insights include:

  • Machine learning can help automate content creation.
  • Bots offer 24/7 communication options for reaching consumers.
  • Virtual and augmented reality provide immersive storytelling opportunities.

See the full infographic for more ways technology can improve your marketing efforts.

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