Infographic: 12 crucial video marketing statistics

The pivot to video might have been overblown, but that doesn’t mean visual content can’t support your messaging goals. Here are some statistics to consider.

Just how important is video for your messaging?

That’s the question every communicator must answer as they ponder investing in video production equipment and teams.

This infographic from Raw Shorts offers statistics for just how important video will be for your future communications.

Some key insights include:

  • 82% of online traffic will go to video by 2020.
  • 45% of people watch an hour of video on Facebook or YouTube every week.
  • 90% of viewers say product videos are helpful when making purchasing decisions.

To learn more about how video can help you achieve your messaging goals, consult the full infographic.

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